Thursday, 20 August 2015

Adidas Originals x Kanye West’s sneakers launch in India

Yeezus fans in India have found redemption. The second round of sneakers from Kanye West’s collaboration with Adidas Originals – Yeezy Boost 350 is about to launch in India and it’s not just the sneakerheads who have their eyes set on them.

The sold out black sneakers are made using a combination of Primeknit, superior leather and Boost technology – making the kicks both stylish, comfortable and one of the most sleekest and versatile sneakers right now. The sportswear brand will be bringing only 30 pairs to India (of which 25 have already been pre-booked in Bangalore) making these already hyped up sneakers all that more exclusive.

Here are some of the reasons why you need to make a beeline for the queue (that’s if we don’t get there first):

- Take a cue from Kim Kardashian, Kendall and Kylie Jenner and wear it with skinny jeans, gym wear or fitted dresses. The shoes are that versatile. 

- It’s a lightwear runner, low top and a lot less sweaty than its previous counterpart (Yeezy Boost 750).

- When it launched in America, the sneakers were sold out in 15 minutes flat.

Adidas Yeezy Boost 350 by Kanye West are priced ar Rs 15,999 and will launch in India on August 22 at select Adidas stores in Delhi, Mumbai and Bangalore and online at shop.adidas.co.in



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