Miu Miu launches its first fragrance

While the United States was lit up with fireworks this 4th of July, Paris had its very own moment of shine.  

 

Saturday night saw Miu Miu kick off Paris Haute Couture Fashion Week with vibrant patterns and stripes on the runway. The very same night, the brand launched its first-ever fragrance, Miu Miu Eau de Parfum, in the presence of the fashion industry's glam gang at the Palais d'Iena. 

 

Fronting the campaign for the perfume is actress Stacy Martin, who's already the face in the design house's 1960s-inspired A/W ’14 ad. The fragrance's first picture on social media has Martin leaning towards the sky blue Miu Miu flacon, with a bright red cap that seals it. 

 

Guests who mingled at the party alongside Martin, included Kate Moss, Amber Valletta, Natasha Poly, Daria Strokous and Elizabeth Olsen—who has also represented the brand in the past.