In a span of four years, Valliyan by Nitya Arora has become one of the most coveted jewellery designers in India. Whether it's her midi rings or statement ear cuffs, Arora's designs have been spotted on Sonam Kapoor, Malaika Arora Khan and even Madhuri Dixit Nene. So it comes as a welcome surprise that the designer curates an exclusive collection for jewellery e-store Pookaari.com.
"While curating the collection for Pookaari.com, I wanted to keep it high on design and aesthetic, and yet affordable so it's accessible to a larger audience," says Arora.
To help on her new venture, Pookaari has roped in Sonakshi Sinha and Ileana D'Cruz' stylist, Sakshi Mehraa as the face of the campaign. Shot in a casual street vibe, the campaign highlights how easily Valliyan can be styled. "I love that they add an instant edge to the look," says Mehraa.
The collection will be available on the e-store from August 13
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