Bridal designers these days take the inclination towards destination weddings into consideration while creating their collections—and Anita Dongre's Fall 2015 line falls well within this perimeter.
Dongre's constant muse is the Jaipur Bride—the mythical Nayantara played by Smita Lasardo in the campaign video, 'The Wedding Diaries'.
To launch the collection the brand has released this video of the modern Indian bride—one who isn't bursting into tears at the thought of leaving her maternal home, but instead, is having the time of her life on her special day. She's making memories with her friends as she's on the brink of starting a new family. This depiction breaks away from the baggage burderning the otherwise melancholic versions of Indian weddings usually projected.
The collection, while rich in Gota work (Dongre's signature style), raw silks and Banarasi brocade, is done in muted pastels. Dongre has also included a pair of shorts—yes shorts, for the bride's mehendi ceremony. Shot Jaipur's Amer Fort, the video is a happy addition to your wedding board.
Video: Youtube
The collection is available in all Anita Dongre flagship stores from August 1
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