Anju Modi launches a new store in Delhi's Defence Colony. The designer's focus, above embellishments and fabric treatments—although she does that too—is silhouettes. Her garments in flat patterns are still capable of narrating the story as evocatively as the finished garment. When a designer's natural forte is as deep rooted in structure as Modi's is, there's no doubt the space she houses her collection in will be just as well thought of.
Modi has worked with Nidhi Aggarwal and Jaisika Nagpal of Studio Incept and Design Staple (who have also designed the Anju Modi store in DLF Emporio) to create the new store, that complements the clothing in it. The vintage textured indigo walls, antique wooden benches and carved stone walls give you a feel of walking into a folklore.
Bearing in mind her Fall/Winter 2015 collection that was inspired by fairytales, it only seems fair to walk into the new store in character.
The Anju Modi store opens doors on July 22, 7.30pm onwards, D - 32, Defence Colony, New Delhi
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