Lancôme, as part of its all-stars campaign, got women to do the most impossible cliché: reveal their age. Not just any woman, but their timeless ambassadors, including Lupita Nyong'o and Penélope Cruz.
Titled #LoveYourAge, the inspiration behind the campaign is their star product, Advanced Génifique, a youth reviving serum.
It's a simple but powerful initiative: to let women worldover accept, embrace and love their age.
The campaign unites four of the brand's muses, Kate Winslet, Lily Collins, Lupita Nyong’o and Penélope Cruz, as they disclose their age to the world with pride. If you can't guess who is 39 or 25, the video will tell all.
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