If there's anything that Pat McGrath doesn't know about make-up, it's not worth knowing. The go-to artist for the likes of Versace, Gucci and Dolce & Gabbana during Fashion Week and global creative design director at Max Factor, McGrath has a wealth of experience and enough tips to keep us talking for days. Here, we asked her some of our most burning questions.
What make-up product do you think is the most underrated and why?
Blush! It's the fastest way to create the illusion of those high cheekbones we all lust after. A creamy blush is super-versatile too. Backstage at the fashion weeks, we'll often use a blush across the apples and temples, and sometimes even on the chin and forehead, working it almost like a bronzer to give more life to tired skin.
How can women find their perfect foundation shade?
When choosing a foundation, be sure to match your face to your neck and don't overdo the coverage. Check your make-up in different mirrors and light sources around your home and apply in layers.
It's easy for eyeshadow to look dated. How should you apply it to keep it looking modern?
It's all about how you use shadow. The application is what creates glamorous, modern eye looks. One of my ultimate favourites is the shadow I used at the Roberto Cavalli spring/summer 2015 show and that's Max Factor Masterpiece Colour Precision Eyeshadow in Coffee. I rave about the Colour Precision Eyeshadows because the formula is so versatile that you can build and layer the colour to create the most divine tones that last. The wand also makes it super easy to apply, although my tip is to always blend and finish using eyeshadow brushes.
What is your favourite trend for spring/summer 2015?
Raw glamour - it's one of the most dominant trends of the season. A hard-edged accent on bare skin, it's a look that's a continuation of autumn/winter 2014's individualistic beauty. It's about the play-off between a youthful complexion and a rebellious spirit.
What's the best beauty advice you've ever been given?
Make-up should be playful and be a form of expression that's worn to inspire confidence. If you feel great in the look you've created for yourself, I'd call it a success!
What's the most used product in your own make-up bag?
It's hard to choose the most used product. It's probably mascara! It's the quickest way to draw attention to the eyes by enhancing what you already have.
You're currently promoting Max Factor's Masterpiece mascaras. What makes them so great?
Max Factor should be your first stop for mascaras - after all Mr. Max Factor was a mascara master who brought it to the masses all those years ago. The full range of Max Factor Masterpiece Collection is always in my kit and they've played a major role in so many of the looks I've created at fashion weeks. The classic Masterpiece Mascara gives amazing definition and super-stylish separation to the lashes, and for those looking for both definition and volume there's Masterpiece Max Mascara. One of the two newest mascaras to join the collection is Masterpiece Transform Mascara - it's my new favourite for instant, dramatic glamour. With an Instant Impact wand it liberally coats the lashes with for a quick hit of volume. Its sister is Glamour Extensions 3-in-1 Mascara which gives gorgeously dark, intensely volumised and lengthened lashes. There is most definitely a mascara for every woman in the Masterpiece collection if you love to experiment with lash and eyes looks.
What's the best way to apply mascara for really perfect lashes?
Wiggle the wand back and forward at the base of the lashes, then swipe to the tips. Even coating from root to tip will otherwise weigh down the tips. And have fun experimenting with your lashes. Don't get stuck in a lash rut! Instead, try different finishes by layering the mascara and holding the wand horizontally for thicker lashes, or vertically for sportier, more natural lashes.
This article originally appeared on Vogue.co.uk.
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