There's no mystery behind a brand taking its shop on to the digital space. Instant gratification is the sentiment on which the business runs—and so far, it's keeping the show running, even sprinting, ahead of its hesitant competitors.
Last week Tom Ford announced his entry into e-commerce with Net-a-porter. While Mr. Ford's website already retails accessories, fragrances and make-up, his ready to wear collection will now be available on the luxury e-retail website July onwards.
Gaurav Gupta went online with his website gauravguptastudio.com whose inventory includes everything from tops to sari-lehengas.
Emerging designer Sneha Arora joined the online retail space with her label 431-88 on 431-88.com.
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