Hair and make-up artist Ambika Pillai is a bigwig in the industry—and it's natural that from her years of experience, her expertise has now transcended from beauty to fashion. Her store, Style Loft, that houses designer merchandise and Pillai's eponymous salon is all set to open doors today.
"Our clients are constantly looking for clothes. They are always on the lookout for new shopping destinations. I have been pointing them out in different directions, and then I thought, why not get it all under one roof where you can get your style fix and beauty makeover done?" said Pillai.
Style Loft houses a selection of established and emerging designers alike—including Pankaj and Nidhi, Dhruv Kapoor, and jewellery designer Preethy Vaidya—which are labels Pillai herself admires and wears. She made a conscious choice to stock merchandise below 30,000 rupees. "I want clients to be happy to go in and pick up something which is really smart, unique and easy to wear," she adds.
Style Loft opens doors today at M-4, 2nd floor, South Extension part 2, New Delhi 110049.
No comments:
Post a Comment