Allure Teams With Butter London for Nail Color

ALLURING NAIL POLISH: Allure is no longer content to simply write about beauty — now editor in chief Linda Wells and her team want to create it, too. In the ever-expanding world of magazines as brands — and attempts to find new revenue streams beyond advertising and circulation — Allure has linked up with Butter London to develop a limited-edition nail color collaboration launching in August. Called the Arm Candy collection, the assortment will include seven stockkeeping units. Six, each 0.4-oz for $15, are individual shades; a seventh sku is a set of four shades, each 0.2-oz. and sold together for $30. All will bear both the Butter London and Allure names. “We’ve done collaborations before, but they were very much one-offs for anniversaries and such,” Wells said. “What we wanted with this collaboration was really to have a partnership, not just put our name on something for a moment and have it disappear.” The six freestanding shades are Nude Stilettos, a sheer pink-nude; Statement Piece, an opaque orange-red; I’m On The List, a metallic rose-gold; It’s Vintage, an opaque rust; Disco Nap, a glittery charcoal, and Lust or Must?, an opaque charcoal-brown. The set lacquers are So Major!, a shimmery loden

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