Social Media Pets Front Ad Campaigns

Brands looking for a boost are turning to four-legged talent and, apparently, man’s best friend is good at connecting with consumers online. In some cases, pets are even more popular than their masters, including Marc Jacobs’ bull terrier Neville, who has 122,000 followers on Instagram (although to the designer’s defense, he only joined the picture-sharing social media network last week and already has 59,000 followers). “I see more and more brands reach out about animals. You’ve got the Mr Porter editorial that just used animals. They are fairly top of mind,” said blogger directory Fohr Card co-founder James Nord about the increase in demand for non-human talent online. “The pet food and supply industry is a $53 billion dollar a year industry.” Today, Fohr Card is rolling out “Fur Card,” the first service designed to help brands work with the most influential animals on social media. Just like their human counterparts, each animal will have their own profile page, ranked by Instagram followers (stats from other social networks will be added soon). The directory contains almost 400 animals that have a combined total reach of 30 million followers per month. Four pets in the directory have over one million followers. Siamese and Tabby cat

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