Valentino Opens New Rome Flagship

ROME — Valentino is as much part of Rome as the Spanish Steps. It is not surprising, then, that the Italian brand’s biggest flagship globally should be on Piazza di Spagna here, one of the busiest and most famous locations in the world near those very steps, in a 16th-century palazzo and a few yards away from the company’s headquarters in Piazza Mignanelli. “The boutique has a symbolic value, it’s in the most central square in Rome near our headquarters, and the city has always been a source of inspiration for us,” said Maria Grazia Chiuri, creative director of the brand with Pierpaolo Piccioli, in a joint interview at their office here. While the store bowed ahead of the Easter weekend, Valentino will mark its official opening with a couture show on July 9, for the occasion to be held in Rome rather than in Paris. Guests are expected to total around 700. “It’s like we are finally inviting everyone to our own home,” Chiuri said. “This is a very important opening with a strategic relevance after our units in Hong Kong and New York, the two world capitals of consumer spending,” said chief executive officer Stefano Sassi. “Piazza di Spagna has an

Follow WWD on Twitter or become a fan on Facebook.

Read More...