Travel + Leisure Unveils New Look and Web Site

LUMP’S SURPRISING T+L: When Travel + Leisure editor in chief Nathan Lump was ushered in by the magazine’s parent company Time Inc. to take the helm for Nancy Novogrod, who retired from the job, his appointment in September was met with some skepticism. Lump was a different kind of editor, one who held senior positions in both media and marketing, and who used words like “digitally native” and “branded content” with enthusiasm rather than the concern reserved by print editors. Even his presentation of the new T+L, which hits newsstands today and launches in tandem with a souped-up Web site, was a little bit different. From a conference room at the Time-Life Building in Midtown Manhattan, Lump unveiled T+L’s Web site first, going through the changes in design and usability in meticulous detail. “This is modern and it has an easier user experience. There are more bells and whistles,” Lump said, while showcasing the homepage, which featured a grate of six images from various destinations with a rollover function that would lead to a feature if clicked upon. Lump talked about the “ROI curation” of the space, which was met with a raised eyebrow. “It’s clearer,” he said in response. The site makes use

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