Sophie Milrom Talks EatPops

Ask Sophie Milrom what she thought she might be doing after law school and starting a business selling ice pops would not have been her answer. “It seems so random. I’m a lawyer,” the 27-year-old entrepreneur trills one recent afternoon in New York. But it was while studying for the bar exam that the idea for EatPops was born. “For the first time in my life certain things were just too inconvenient — cooking, or running out for a custom meal. And so I went to the food store to stock up on snacks, and was surprised that everything had a ton of sugar or artificial flavors or sweeteners,” she says. “I was thinking about the juice craze and how it’s so inaccessible to people, because it’s one, really expensive, and two, really inconvenient. I realized that a way of making a shelf-stable version of the juice craze was freezing the juices.” Eureka! She started making ice pops out of the typical juice blends one might find at Juice Press or Organic Avenue, testing them on her friends (and keeping them in an industrial freezer in her living room) before manufacturing a batch of samples. “Some things taste delicious together but

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