Shanghai Fashion Week Gains Strength

SHANGHAI — Shanghai Fashion Week wrapped up last week with a reshowing of Danish designer Astrid Andersen’s fall collection, after eight days of runway shows and, for the first time in SFW history, a serious commercial element. The change in this fashion week from only two years ago was inescapable to returning visitors and brands, with more buyers in attendance, a more consistent lineup of independent Chinese designers showing and an official fashion week showroom, Mode Shanghai, running in conjunction with SFW for the first time. “Mode Shanghai received positive feedback from buyers, media and other people in the industry, which provides us more confidence. Under this atmosphere, Shanghai Fashion Week is aiming to be not only a platform to showcase the best original design collections, but also a platform to serve the ecosystem of fashion in China,” a spokesman for the Shanghai Fashion Week organizing committee said. International buyers from stores such as H. Lorenzo in Los Angeles were in attendance at Mode Shanghai, but it was the new, fast-growing sector of independent multibrand stores in first- and second-tier Chinese cities that was driving commerce at the showrooms, where more than 200 brands from China and overseas — including reasonably high-profile local

Follow WWD on Twitter or become a fan on Facebook.

Read More...