Sandro Expands in China

BEIJING — Paris-based label Sandro is ramping up its retail presence in China, one of its fastest-growing markets. The brand will roll out 10 stores across the country this year and plans to open a large flagship in Hong Kong’s Causeway Bay district by September. “Considering the success we have had in the Mainland we want to continue to invest,” said Jean-Philippe Hecquet, Sandro’s recently appointed chief executive officer. “Everywhere we opened we are in line with [projections] or above.” The brand kick-started its expansion plan by opening two stores last month in Beijing’s Shin Kong Place and Chengdu’s Daci Temple, bringing its total number of stores in China to 17. “Chengdu is, of course, a huge market. Even though it was a soft opening, it’s already very successful,” said Hecquet. “It’s our largest store in Asia and almost in the world.” Spanning 2,153 square feet, the boutique carries the men’s and women’s ready-to-wear lines as well as accessories. The Hong Kong flagship will also carry both lines, with a new focus on the brand’s men’s collection, which has been well received in the region. While Hecquet stressed the ongoing significance of the city as “a vitrine, or window, into Asia,” with a

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