Danish Brand Tiger Opens New York Location

Tiger, the $1 billion Danish chain, is bringing its low prices and droll approach to product design to the U.S. A 5,000-square-foot Flying Tiger Copenhagen unit, stocked with such items as telescoping back scratchers, umbrellas with “Star Wars”-inspired light sabers and dinosaur costumes, will open May 16 on the southeast corner of Broadway and 21st Street, marking the brand’s U.S. debut. Sunglasses, umbrellas, tote bags, pouches, pad covers, scarves, hats, T-shirts, tops, long johns and candles — which emit different colored flames — are part of the quirky mix. “Everything is a little left of center,” Tina Kanter, managing director of Flying Tiger Copenhagen, told WWD, describing the merchandising mind-set. “There’s a lot of stuff for your eight-year-old, but we’re really directed toward your inner eight-year-old self.” The spirited range includes oven mitts with teeth, moustache mugs and pencil pouches that keep zippering open into one long zipper. “We have a lot of ‘need-to-have’ products done in a way that’s all fun,” Kanter said. “It’s the joy behind the product. It’s not just about the product itself. We understand products don’t change the world. Ideas change the world.” To her point, many of the accessories are emblazoned with the word “kaerlighed,” which in

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