American Apparel Taps Joseph Pickman

LOS ANGELES — American Apparel has nabbed a former Band of Outsiders designer in a move that fills out the new executive team under chief executive officer Paula Schneider, as she seeks to stabilize the struggling company. Joseph Pickman, former Band of Outsiders men’s design director, joined American Apparel last week to head up men’s design as the firm seeks to revive that business. “The men’s business has been trending down for quite a while and we need to really work on bringing that back up to where it could be because we have the consumer, but the conversions aren’t there,” Schneider said in an interview. “So we’re working really hard to update our basics and to also have a better merchandised experience when you walk in [stores].” Pickman, who had been with Band for three-and-a-half years, is now tasked with revamping the men’s offering to elevate it and “bring a lot of the aesthetic that I developed at Band of Outsiders — that same spirit — for the new product here,” he told WWD from American Apparel’s downtown Los Angeles headquarters. “We really, really work on the fit first — because the fit is what makes the customer feel good in the clothes

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