Adidas Partners With Parley for the Oceans

PARIS – Adidas is stepping up its sustainability efforts. The German sporting goods maker said it entered into a partnership with Parley for the Oceans, an initiative aiming to reduce the destruction of the oceans. The collaboration is to “accelerate the creation of innovative products and integration of material made of ocean plastic waste into the product offer of Adidas as of 2016,” the company said on Monday. As a first action, Adidas will stop using plastic bags in its own retail stores. “In 2014 we brought sustainability to our own stores when we introduced our first ‘green’ retail concept in our HomeCourt store in Nuremberg, Germany,” said Frank Henke, Adidas’ vice president for global social and environmental affairs. “The partnership with Parley for the Oceans has already led us to reassess some of our business practices. Stopping the use of plastic bags in our stores is a primary example of this and the right thing to do,” he added. Cyrill Gutsch, founder of Parley for the Oceans, said he was excited about the new partnership. “Our oceans are about to collapse and there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution.

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