Kenzo Revamps Web Site

ISLAND LIFE: Kenzo has redesigned its Web site. The revamp is aimed at better integrating brand content and e-commerce, and kenzo.com will be regularly updated with exclusive images, video and original and interactive content. As part of that process, creative directors Humberto Leon and Carol Lim plan to collaborate with creatives including artists, directors and coders. Among the launch stories are “Altair Beach,” photographs by former cinema set painter Lorenzo Vitturi, and “Kenzo Island,” an interactive virtual environment inspired by the brand’s spring advertising campaign, conceived by Toiletpaper. “Ever since our beginnings at Kenzo, we have always put our online activity at the forefront of the brand’s development,” Leon and Lim said, adding that the online business is now the second most-successful Kenzo store in the world. The site was designed in-house and developed with local agencies Itelios and Big Youth.

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