Target, Lilly Pulitzer Collaboration Gets App

Target is turning to technology to promote its upcoming collaboration with Lilly Pulitzer. The retailer has created its first-ever app for the initiative that will launch in stores on April 19. A television, digital and social campaign will hit on April 12. Print ads started running in April magazines, but they feature some of the exclusive Lilly Pulitzer prints from the collaboration, not the actual product. Target x Lilly is the company’s largest designer collaboration to date. It will feature more than 250 items, ranging in price from $2 to $150, and will include apparel, accessories, home goods, beach gear and travel pieces for women, men and children. The campaign, created by Chandelier, recreates one of Lilly Pulitzer’s legendary Sixties-era parties in Palm Beach, Fla., and features actor Chris Noth, Los Angeles Laker Nick Young, actress Bella Thorne and model Alek Wek. The 60-second video shows women and girls in the bright dresses and swimsuits as well as the colorful glasses, tea sets, nail polish and chairs created for the collaboration. Todd Waterbury, senior vice president, creative at Target, said the campaign “was inspired by Lilly herself” and expresses “a sense of style that is optimistic, accessible and inventive — creating a feeling of

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