Resale Brand Values on Display in Latest thredUp Report

Resale value used to be a purchasing consideration reserved for cars and now it’s increasingly a factor in fashion. The latest reminder comes from thredUp, an online consignment and resale Web site targeting moms seeking women’s and children’s apparel from contemporary and designer brands. An annual report that the five-year-old company plans to make live today reveals the brands searched for most often by site visitors in 2014, as well as the brands most likely to hold their value, the fastest-selling brands and brands whose items offered shoppers the highest discount, on average, from their original retail prices last year. In rankings shared exclusively with Women’s Wear Daily, Anthropologie was the most sought-after brand by search query on the site, followed, in order, by J. Crew, Free People, Boden, Lily Pulitzer, Tory Burch, The North Face, Zara, Patagonia, Athleta, Forever 21, Banana Republic, Old Navy, Gap, Ralph Lauren, Nike, H&M, Ann Taylor, Gymboree, Coach, Ann Taylor Loft, Burberry, Express, Janie and Jack and Lululemon Athletica. “Understanding the DNA of the brands that have strong resale profiles…people in the industry can use that to understand what is it about those brands that consumers love so much,” said thredUp co-founder and chief executive officer James

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