Fame/Moda/Stitch/Edit Shows: Color was King

Traffic at the recent Edit, Stitch, Moda Manhattan and Fame shows at the Jacob K. Javits Convention Center and Pier 94 in New York showed that buyers were definitely looking for anything new and colorful for their stores. For the most part, those showing at junior and young contemporary show Fame said traffic was either “good” or “very good.” Many representatives of brands showing at lifestyle and contemporary brand-focused Moda Manhattan described the overall traffic as “steady.” For the most part, those booths that showed brightly colored merchandise seemed to have a higher volume of traffic. At Stitch, which had its second outing showcasing accessible luxury brands, traffic was consistent, although the volume of traffic didn’t seem as busy as at Moda. Edit, the relatively new show for the premium luxury market in which attendance was by invitation only, saw higher traffic from the year before. Britton Jones, president and chief executive officer of BJI Fashion Group, which operates the shows, said about Edit, “Our invitation-only, carefully credentialed buyer traffic mushroomed by 106 percent. We also experienced explosive growth in international attendance as it increased by 70.3 percent.” Of Moda, Fame and Stitch, Jones said, “The robustness and strong draw of this market is highlighted

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