Monday, 20 April 2015

Bridal Dives Deeper Into Social Media

NEW YORK — Amid the backstage frenzy after Saturday afternoon’s Oscar de la Renta bridal show, a lithesome model pointed her iPhone at the makeup mirror she was standing in front of not only for the requisite selfie, but also the group shot creative director Peter Copping was posing for with three other catwalkers. While a few editors snapped close-ups of the flowers, jewelry and shoes from the show, the Lillian Bassman-inspired model appeared to have outdone them all with her behind-the-scenes view, while unintentionally illustrating the ever-Instagrammable bridal scene. De la Renta certainly knows the reach of a social media moment, as proven last summer when the late designer dressed Amal Alamuddin for her wedding to George Clooney. A Google search of the bride’s and the designer’s names totalled 313,000 results as of Monday afternoon, which is about 9,000 shy of the number of Twitter followers OscarPRGirl had as of the same time. So Saturday’s post-show scene was more than fitting for bridal types, many of whom latched onto Pinterest, Instagram, Twitter, Tumblr and Facebook long before designers realized the need for such speed. To that end, Vera Wang first revealed several images from her racy spring 2016 “Hotel Madrid” short

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