Replay Brand Opens Restaurant

MILAN — Italian denim brand Replay inaugurated “The Stage,” its first restaurant-cum-bar located above the brand’s “Multiexperience Store,” which opened in Milan last September. Facing Piazza Gae Aulenti, in the heart of the city’s Porta Nuova district, which is quickly becoming the new hot fashion destination in town, the restaurant and the store have been conceived by Roman and Williams Buildings and Interiors. The studio is behind a range of New York locations, such as the Viceroy Hotel and the Top of the Standard in the Meatpacking District. Matteo Sinigaglia, chief executive officer of Fashion Box, which controls the Replay brand, said the company turned to New York and its international vibe, aiming to re-create a set through the decor. “Cinema is one of the most powerful vehicles to communicate emotions, so we looked for people working in this sector to give shape to a new movie set,” he said of the decor, which is designed to resemble a luxurious boat. Speaking of the location, Sinigaglia said it was “not that obvious for Replay. Piazza Gae Aulenti represents the maximum expression of contemporary architecture, while our brand is very rooted in its heritage.” With walls covered in polished wood, the restaurant has a

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