Aerie in Programs on Body Image, Eating Disorders

Aerie is taking a stand on body image and eating disorders. The American Eagle Outfitters subbrand on March 26 launched a limited-edition collaborative bralette collection for the 11- to 15-year-old set called Aerie for Yellowberry. A start-up intimates brand, Yellowberry was created by 19-year-old entrepreneur Megan Grassell after she went shopping at the mall for bras with her 16-year-old sister and found nothing suitable, with all of the offerings overtly sexy and inappropriate for a teenager. Grassell founded Yellowberry in 2013 from a Kickstarter campaign. The bralettes come in a range of colors and patterns, including stripes and polka dots, have names such as Lil’ Sis, Fresh Picked and Freebird, and range in price from $29.95 to $34.95. “This is the perfect sisterhood of two brands, supporting the common belief that every girl should be confident and comfortable, embracing their real self,” said Jennifer Foyle, Aerie brand president. “Aerie is pleased to announce that proceeds from Aerie for Yellowberry will support the entrepreneurial spirit of Megan and Yellowberry and see that its message of positive body image continues to spread.” The arrangement between Aerie and Yellowberry is a limited-time collaboration. Grassell worked with the Aerie design team on exclusive styles for the Aerie

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