ON THE NILE: Monica Rich Kosann is getting a new online home. The fine jewelry designer has created a new collection exclusively for online jewelry retailer Blue Nile. “Blue Nile is one of the leading retailers in the digital space and are credited as being one of the first to develop a new model for selling jewelry online,” said Rich Kosann. “As a brand with an omnichannel perspective, we welcomed the opportunity to create an exclusive collection for them.” Inspired by the act of storytelling, the collection consists of classic lockets and unique charms, such as family trees, handprints and wedding bells. The pieces are made of 18-karat gold and sterling silver, with accents of sapphires, mother-of-pearl and blue topaz. “The collection stays true to the locket and charm collections that underpin our business,” explained Rich Kosann. “We had always seen an opportunity to create an opening price, petite 18-karat gold charm collection that would fit the growing merchandising matrix for our brand. We felt Blue Nile was the ideal launch partner for that.” With the collection, Rich Kosann joins Bree Richey, Robert Leser, Lisa Jenks and Sloane Street & Sage as part of the Blue Nile Designer Collective, the
Read More...
Follow WWD on Twitter or become a fan on Facebook.
Read More...
No comments:
Post a Comment