La Prairie Launches Anti-Aging Rapid Response Booster

La Prairie is giving antiaging a boost with its newest product, Anti-Aging Rapid Response Booster — the latest in a series of initiatives aimed at raising the brand’s global awareness. The liquid-gel serum launches globally in April, and becomes the 10th stockkeeping unit in La Prairie’s Anti-Aging Collection, noted François Le Gloan, president of La Prairie Americas/Oceania. While serums have been a mainstay of La Prairie’s collections addressing mature skin — serums account for 16 percent of the brand’s overall offering at present — this is the first in the Anti-Aging Collection, which targets a thirtysomething consumer at a more accessible price point, noted Elizabeth Lamont, vice president of marketing for La Prairie Americas. The collection is number two overall in the company based on units sold, she added. The new product is intended to deliver peptides via a targeted capsule delivery system, said to deliver benefits directly to the cells, which produce collagen and elastin. “Over the course of two weeks, the appearance of wrinkles and long lines seem to erase, showing dramatic visible improvement on the skin,” said Andrea Ford, director of global education for La Prairie. Key ingredients include Anti-Wrinkle Peptide (Copper Palmitoyl Heptapeptide-14), the encapsulated peptide, said to plump

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