Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives personalized instructions for facial contouring. The new cross-platform beauty application, also called Map My Beauty, is what the company is billing as the very first “virtual makeup artist” mobile app that teaches consumers how and where to apply makeup based on their unique features, said Annabella Daily, founder and chief executive officer of Map My Beauty. Daily founded her firm in June 2014. “Millions of women look to YouTube for beauty instructions and ‘makeup tutorial’ is one of most-searched terms on Google, yet none of them were personalized for a consumer’s specific face,” Daily said. “Also, while there are color try-on tools, they just show the color pasted on your face without any specialized directions.” Here’s how it works: one uploads a selfie and Map My Beauty’s proprietary beauty analysis and makeup-mapping technology will read the user’s face and analyzes the symmetry of her features to immediately provide personalized makeup application tips based on her distinct facial features. Shoppable links are included, looks can be shared on
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