Dylan Lauren hopes to hit a retail sweet spot with her newest collaboration: flip-flops with Brazilian sandal brand Havaianas. The limited-edition footwear collection hits Dylan’s Candy Bar, Bloomingdale’s, Lester’s, Havaianas and dylanscandybar.com on Friday. “I always knew I wanted to create a lifestyle brand — and watching my dad go from having a tie company to a full lifestyle collection was certainly very inspiring,” said Lauren, founder and chief executive officer of the candy store that bears her name. In addition to her newest partnership, Lauren in the past has partnered with Maclaren for strollers, with LeSportsac for bags and with Claire’s on jewelry, tech accessories, nail polish and lip products. As for the flip-flops, she said, “I seriously could design 1,000 candy patterns if Havaianas wanted to make them all.” At launch, two styles of sandals adorned with Dylan’s Candy Bar’s most well-known signature candies — swirled lollipops and round lollipops — will be on offer. The flip-flops will retail for $30 and are available in tween to adult sizes, from 3/4 to 11/12. Lauren — who noted she looks at candy as an art form that connects the worlds of art, fashion and pop culture — has many seasonal collections. “But unlike
Read More...
Follow WWD on Twitter or become a fan on Facebook.
No comments:
Post a Comment