Beauty shoppers are slipping away. According to The NPD Group’s Annual Beauty Consumer Economic Indicator, eight out of 10 women shopped for beauty products, but a 4 percent drop in 2014 brought the industry to its lowest level of shoppers since 2008. The news may not be so great, but consumers’ attitudes have changed and beauty is viewed differently than in years past, noted Karen Grant, global beauty industry analyst at The NPD Group. Women continue to have strong emotional connections to beauty products and over the past seven years, the top driver for purchasing has been to feel confident, followed by feeling sexy. But there’s a contradiction when looking at beauty shoppers’ attitudes. Fifty percent of women reported that beauty products are the first thing they would cut back on if money got tight, while 50 percent said they would continue to buy beauty items when in a financial bind because the products make them feel better about themselves. Meanwhile, half of the women surveyed added that they usually shop for beauty products that are on sale. Others report that price is not an issue when shopping for beauty. To that end, spending cuts in makeup and fragrance occur 1.5 times as often as
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