Polo Red Intense is more than Polo Red with a racing stripe on the fragrance’s bottle. Intense, a line extension of the briskly selling Polo Red men’s fragrance, embodies a number of trends now percolating through the men’s fragrance market. First, the new version of Red, which is due out next week, is an eau de parfum, a more powerful concentration than the eau de toilette of the original scent. Intense’s formula has a 14 percent juice strength, compared to Polo Red’s 10 percent. “The idea is to supercharge,” said Guillaume de Lesquen, president of Ralph Lauren Fragrances Worldwide at L’Oréal USA. The intensity is built into the formula, which was created by Olivier Gillotin of Givaudan. The new fragrance is an oriental spicy, a more aggressive version of the original, which is a woodsy spicy scent. “For us, it’s the first oriental juice [for Polo] that we have done,” de Lesquen said. Gillotin added three ingredients to the Red olfactive architecture — ginger, leather and coffee — to create a “supercharged sensation of red ingredients,” the perfumer said. Top notes include grapefruit, cranberry and ginger, followed by saffron, sage and orange flower in the midrange. Woods, roasted coffee and leather notes comprise
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