Thursday 5 March 2015

Cesare Paciotti to Show in Paris

MILAN — Cesare Paciotti is returning to Paris. The Italian footwear brand will hold a presentation in the French capital on Saturday and chief executive officer Marco Calcinaro said the move marks the next stage for the company, after a financial setback. “This will show that nothing has changed,” said Calcinaro during an interview at the Paciotti showroom here. After filing a petition for composition with creditors, the company, which was founded in 1948 in Civitanova Marche, has set up a new strategic plan, reorganized its structure and streamlined its wholesale accounts. Calcinaro underscored that the family is behind the relaunch and that the namesake designer remains president, with 50 percent of its shares, while his sister, Paola, holds the remaining stake, and that a new board has been set up. Calcinaro said the firm was overexposed to the Italian market, which had grown to account for 65 percent of sales. Now, sales in Italy account for 33 percent of revenues. The company is “strongly represented in Europe and Russia. Despite the crisis, Russia remains important,” said the executive, noting that wholesale is “working well” in the Far East, where retail “must be strengthened.” Paciotti entered the Middle East in 1998 in Dubai, and the

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