NEW YORK — The latest luxury e-commerce destination is for members only — members looking to spend big bucks. Today will see the launch of Jessica Martino’s Clique Chic, a site billed by the eBay, LVMH Moët Hennessy Louis Vuitton and Vogue alum as an “online version of Bergdorf Goodman” that sells wares from designers such as Giambattista Valli, Derek Lam, Rochas and Peter Pilotto. She referenced the Fifth Avenue department store during an interview, noting that although Bergdorf’s sells online, the “history and experience that is world-renowned is not what you experience on their Web site.” “Luxe fashion online is no different than shopping for consumer electronics on Amazon,” Martino told WWD of her current take on the category in the digital space. “It’s [selling] luxury product using a mass-market approach.” For her, in order to provide a luxury experience in an online environment, customization is paramount. Upon arrival at cliquechic.com, the site asks potential members to fill out a detailed eight-question survey about their style, body type and size down to the brands in their closet, colors they dislike and fabrics they won’t wear. This allows a stylist from the e-tailer to create a customized experience for the potential member — including making
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