LOS ANGELES — Emily Current and Meritt Elliott are back to designing denim. Three years after departing Current/Elliott, which they cofounded with Serge Azria, following the expiration of a non-compete clause that prohibited them from creating jeans, they’re unveiling The Great Blue with half-a-dozen jean fits, as well as an array of jackets, shirts, dresses and overalls, all cut from denim. Their venture complements their contemporary sportswear brand, The Great, that arrived in Barneys New York, Ron Herman, Nordstrom, Shopbop.com and some 80 specialty stores last month. In The Great Blue, the stylists-turned-designers meld their fondness for vintage fashion and inspiration from “The Boxcar Children” book series with the current trend for distressed denim via 13 washes in shades of gray, black and dusty blue, aged with slight destruction. “We design denim to live as a part of our bigger collection. It’s not a stand-alone business,” Current said. “It’s one of the unifying categories that broaden your collection and get you into more stores.” For those expecting Elliott and Current to replicate the distressed boyfriend dungarees that put them on the map in 2008, the designers are surveying the denim market with a new point of view. In their inaugural fall collection, they’re cropping
Read More...
Follow WWD on Twitter or become a fan on Facebook.
No comments:
Post a Comment