NEW YORK — WME/IMG has completed its acquisition of Made Fashion Week. News that the competing show organizations were negotiating first appeared in January. Made Fashion Week, which began in 2009 as an alternative for designers who couldn’t afford to show at traditional venues, has featured approximately 30 runway shows and presentations each season from designers that have included Altuzarra, Cushnie et Ochs, Public School, Proenza Schouler, Jeremy Scott, Sophie Theallet, Ohne Titel, Wes Gordon and Alexander Wang. Made offers young designers free space, production and makeup — costs that could easily rise into the five figures — a strategy that’s expected to continue. The combination of IMG and Made is an interesting turn of events for the two former fashion show rivals, which have vied for designers and sponsors in the past. Through this acquisition, Made Fashion Week will continue to operate as a separate entity while strategically aligning with WME/IMG to provide additional opportunities and creative resources for both entities’ designers and partners. As a private company, WME/IMG declined to reveal the purchase price for Made. “As we reimagine New York Fashion Week with new venues, experiences and platforms for the industry, we are excited to add Made Fashion Week to our portfolio,”
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