Tommy Bahama Partners with Coola for Sun Care

Prestige sun-care maker Coola is partnering with island-inspired lifestyle brand Tommy Bahama to launch a new sunscreen line. This is the first cobranded beauty launch for Tommy Bahama. “We always had the beach, outdoors and the ocean as the center of our brand. So sun care seems like a natural extension for us,” said Tommy Bahama executive vice president of marketing Rob Goldberg. And Coola felt like the right partner. “We were looking for a company who was passionate about product,” he added. “We found that with Coola.” In Tommy Bahama, Coola has found an opportunity to reach a broader market, said Chris Birchby, Coola chief executive officer and founder. “We’re a prestige brand,” said Birchby. “It allows us to use the very best ingredients that are difficult to formulate with. But we know there’s a limit in our reach because of our price point. We’ve always wanted to bring healthy sunscreen to everyone.” The result of the union is Tommy Bahama Sunscreen Collection—Powered by Coola. The range includes sunscreen in mineral, spray and lotion formulations with tropical-inspired scents. The collection retails at $4 for SPF 30 lip balm sunscreens and $16 for face and body sunscreens. The products include the collection’s

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