Sunday, 22 March 2015

Time Inc. Holds Town Hall for Employees

TIME INC.’S TOWN HALL: The eighth floor auditorium in the Time & Life building in Midtown Manhattan played host to a series of meetings with staff this week about the state of Time Inc. and its growth strategy going forward. Chief executive officer Joe Ripp kicked off the week with a 90-minute quarterly management meeting on Tuesday, in which executives at the company presented their title’s story and their visions for business expansion. That meeting preceded two town hall meetings on Friday morning that were essentially slimmed-down versions of Tuesday’s meetings, and open to all staff. Insiders said the management meeting included a presentation dubbed: “Monetizing ‘News’ at Scale” by Time editor in chief Nancy Gibbs and publisher Meredith Long. During the presentation, the duo spoke about Time’s award-winning photojournalism, and they name-checked its powerful and popular photos of the crash of a Malaysia Airlines plane. Time was able to garner more digital viewers thanks to such work, and maintain itself as an important news source for Millennials — even though those consumers tend to eschew print. According to an insider, Long and Gibbs presented a chart, which ranked news sources based on trust. “Time was more trusted than The New York Times. I

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