Target Culls a Special Offering for Men

Target Collective is the name of a new program launching on the discounter’s Web site on Sunday featuring six men’s brands that are made in America and represent style, authenticity, quality and craftsmanship. The nearly 90 items in the collective from brands such as Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers range in price from $10 to $270, with most items under $100, although this is still relatively high for Target. The Target Collective handle is flexible by design, sounding neither masculine nor feminine, and applicable to any number of categories. “What excites me about this program is that we’ve curated a collective of brands we think our guests will love, and we had the chance to work with them to cocreate products that will be exclusive to Target,” said Kathee Tesija, the retailer’s executive vice president and chief merchandising and supply chain officer. “As an umbrella program, Target Collective has endless possibilities and could go in any number of directions. However, to launch, we’re focused specifically on men’s brands and making these high-quality products easily accessible on target.com. “Our focus, to begin, is on target.com,” Tesija said. “We think the guests who will be attracted to

Follow WWD on Twitter or become a fan on Facebook.

Read More...