Tamara Ecclestone on Thursday showcased her first stand-alone blow-dry bar, called Show Dry, which stands on London’s Westbourne Grove, set amid the area’s bijou fashion, children’s wear and home boutiques. The 1,500-square-foot space, which officially opens Saturday, has a luxurious feel, with glossy white walls and matte black parquet floors, which contrast with details such as a rose gold and pink quiltlike panel suspended on the salon’s ceiling. Ecclestone — the daughter of Formula One Group chief executive officer Bernie Ecclestone — admitted that the decor is “kind of like my house.” “I wanted it to be a home away from home,” she said of the two-story space. And with a number of blow-dry bar concepts popping up in the U.K., Ecclestone said that the service-oriented “extras” that Show Dry offers make her salons stand out. They include iPads in every styling station for customers to read papers or magazines and a drinks menu that runs from Champagne to smoothies, along with hairstyling for children and an Uber car-ordering service linked to the iPads. That said, the services are still speedy, starting at 15 minutes for dry hairstyling. “I don’t see the need to compromise on speed while having a luxurious [treatment],”
Read More...
Follow WWD on Twitter or become a fan on Facebook.
Read More...
No comments:
Post a Comment