Social Media Marketplace Shopa.com Launches in U.K.

SHARING THE WEALTH: There’s a new social media shopping player in the U.K. that rewards members when they move merchandise. Founded in 2012 by Peter Janes and Ziyad Makki, Shopa.com is social platform featuring an affiliate and a direct marketplace. Shoppers can engage with others through personal recommendations via social media. It’s free to join, and as a social media “sharer,” shoppers receive a reward each time a product is shared – on Twitter, Facebook, Google+ or Pinterest – and later purchased. The reward is normally 10 percent of the product’s price and shoppers can see the value of the rewards earned in a dedicated area on their personal profile. Janes, chief executive officer, said the site is friend-driven. “You discover a product on Shopper.com based recommendations of friends, and you can see what products you might like based on what your friend might like. You can see in-depth what your friends are looking at, what they bought. It creates a really rich and personal experience that’s tailored for you.” He said it also aims to minimize risk for the brands. “Unlike Amazon and eBay, there is no listing fee, no manager fee, no development fee. We are trying to make it as

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