She Wolf: Ellie Rowsell and Wolf Alice Take on SXSW

Ellie Rowsell sits in the lobby of the Omni hotel in Austin, Tex., on a recent afternoon. She wears a coquettish American Apparel minidress and Doc Martens. “I’m really more of a jeans-and-T-shirt girl. I don’t think I own a piece of designer wear,” she says. “Not that I’m opposed to it. But, well, I can’t afford it.” That could all change soon. Rowsell, 22, is the lead singer of the London-based quartet Wolf Alice and she was making time at the hotel a few hours before one of the five back-to-back gigs they’ve booked at South by Southwest ahead of the June 23 release of their debut album, “My Love Is Cool.” Today alone, they’re playing two shows — 1:30 p.m. at Red Eyed Fly, then 4 p.m. at The Mohawk — a preview of how hectic things will become in the next year, when they headline their first U.K. tour. “I don’t know what a big break is, but the moment I was like, oh, this has moved on from trying your luck and going to a venue and you [have a] crowd of people who are already in the pub [to] actually realizing that people are leaving the house to

Follow WWD on Twitter or become a fan on Facebook.

Read More...