Revolve to Launch Shoes on Heels of Alliance Apparel Deal

CERRITOS, CALIF. — Contemporary e-tailer Revolve’s growth streak has caught a second wind. Revolve, which brought Alliance Apparel Group into its fold in a deal revealed Friday, will enter the footwear fray come spring and is on a revenue trajectory that — if consistent — could have the company hitting $1 billion in the next few years. Revolve’s purchase of Los Angeles-based Alliance, for an undisclosed amount, adds Lovers + Friends, Tularosa and NBD to its portfolio. Revolve also owns the online shop Forward by Elyse Walker. The shoe line, named Raye, was in the works at Alliance prior to the deal’s close. It launches with 30 styles priced from $135 to $300. “Alliance was really a diamond in the rough,” said Revolve cofounder and cochief executive officer Mike Karanikolas. “We feel like their trajectory is tremendous. They’re on a great track. We can support them with capital and high-level advice.” Alliance is expected to close this year with $18 million in sales, up 140 percent from the year-ago period. That projection is based largely on the natural growth track of the three brands and it’s likely the company could beat that figure, Karanikolas said. Alliance designs its lines out of Los Angeles, where the

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