Retail Shines on Twitter

The retail industry is more active on Twitter than most industries. According to a retail index released by SocialRank today gauging retailers’ Twitter followings and engagement, 58.1 percent of retailers tweeted in the last 90 days, a figure that puts them behind the 63.6 percent of technology start-ups that have recently tweeted, but ahead of the 49.8 percent of leading global brands, 54.7 percent of technology media firms and 50.8 percent of technology companies that have tweeted lately. “The whole point of the index is to see the data within an industry and see how your stats compare. The retailers in the retail index do pretty well,” said Alex Taub, cofounder of SocialRank, a social media analysis firm. The company relies on the National Retail Federation’s list of top 100 retailers for its retail index, Interbrand’s best global brands list for its global brands index, PWC’s global software leaders list for its technology index, Techmeme’s Leaderboard list for its technology media index and the members of Wall Street Journal’s Billion Dollar Startup Club for its start-up index. When it comes to quantities of Twitter followers, the retail industry is performing decently. On Monday, retailers had an average of 82,038 Twitter followers. That amount

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