Cotopaxi, a direct-to-consumer outdoor apparel and gear company that strives to outfit Millennials when they camp, hike, climb and more, has raised $6.5 million in a Series A round of funding. Led by Greycroft Partners with participation from NEA, Forerunner Ventures and Lerer Hippeau Ventures, the new round brings Cotopaxi’s fundraising total to $9.5 million. Based in Cottonwood Heights, Utah, Cotopaxi, which launched last April with the first of many 24-hour outdoor adventure races it holds called Questivals, supports poverty eradication programs by selling jackets, T-shirts, hats, backpacks and water bottles. “There are established outdoor brands, but there haven’t been any that have broken out online,” said Ellie Wheeler, a principal at Greycroft Partners. “There are some innovative and long-lasting brands in this category – everyone looks at Patagonia and they should, and The North Face has been pervasive – and there’s an opportunity to resonate with the Millennial customer in a similar way. Through its social mission and the Questival, Cotopaxi really has the opportunity to build that.” Wheeler praised Cotopaxi for having a deep understanding of its customers. Under the supervision of Cotopaxi founder and chief executive officer Davis Smith, vice president of product C.J. Whittaker, and director of apparel design
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