Nudestix to Premiere on QVC

No-makeup makeup has a brand to call its very own: Nudestix. Created by beauty industry veteran Jenny Frankel with her teenage daughters Ally and Taylor, Nudestix is banking on the unassuming aesthetic signaling a generational shift in beauty habits rather than being a fleeting runway fad. Retailers are buying into that premise: The brand will premiere in May on QVC after making its debut at Space NK in the U.K. last May and entering Sephora in September. Nudestix crystallized during a two-year break Frankel took from the beauty business following private equity firm Catterton Partners’ 2011 purchase of CoverFX, the brand Frankel cofounded in 2000, to decompress and spend time with Ally and Taylor. “They were my sources of inspiration,” she said. “They have no interest in being makeup artists and using tools. They have no interest in precision lines or in spending more than 5 minutes. They would rather scroll Instagram.” Taylor and Ally were an in-house focus group for Frankel. Here are the insights Taylor gave her mother on the beauty preferences of members of the Millennial and Z generations or, in other words, her peers: “For my friends and me, brushes were extremely intimidating. None of my friends know how

Follow WWD on Twitter or become a fan on Facebook.

Read More...