Mexico’s Vicky Form Details Expansion

MEXICO CITY — Vicky Form, a fast-growing Mexican lingerie brand, plans to operate over 2,500 doors by 2016, a company insider told WWD. The firm, majority owned by Switzerland’s Triumph, hopes to open 150 to 200 points of sale this year in large multiformat retailers beyond Mexico City to take its count to nearly 2,100. As part of that, it may also roll out 30 to 40 standalone shops, to bring its total to nearly 340. “We plan to look at growth opportunities in other big cities like Monterrey and Guadalajara,” said the source, who requested anonymity because he is not authorized to speak to the press. He added the label will also set up shop in Wal-Mart-owned apparel chain Suburbia, as well as in Wal-Mart and rival hypermarket operator Comercial Soriana, where it has most doors. Revenues are also poised to rise 14 percent this year, compared to 8 percent last year, as the firm introduces Triumph in major Mexican department-store chains Liverpool and El Palacio de Hierro. Triumph, which has been selling high-end shapewear at Sears de Mexico since August 2014, snapped up a majority yet undisclosed stake in Vicky Form in late 2013. As part of the deal, it formed a joint

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