Macy’s is getting more serious about China and other potential overseas ventures. While no announcement on a China strategy appears imminent, senior-level Macy’s executives have made several trips there in recent months and are narrowing the possibilities. “We have spent a lot of time studying China. I’ve been over there twice. Terry has been there quite a bit, as I think most people know,” said Karen Hoguet, Macy’s Inc. chief financial officer, referring to Terry Lundgren, Macy’s chairman and chief executive officer. On the China strategy, “We haven’t figured it out yet,” Hoguet said Tuesday at the Telsey Advisory Group Annual Spring Consumer Conference. “We have done business on the Internet there. We did a test last year for Black Friday, which was very successful. So 10 years ago, when we were looking at China, it was — do we want to open or partner with someone to open lots and lots of stores? Ten years later, as you might imagine, a lot more is focused on the Internet and omnichannel because the world’s changed. So, will we experiment more with e-commerce in China? Will we do something? Maybe. Research would say there’s a lot of demand.” Macy’s Black Friday test in China involved
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