Kendall Jenner, the 19-year-old model of the moment and social media darling, will appear in a new ad campaign for Calvin Klein’s #mycalvins Denim Series, a limited-edition, logo-driven offering inspired by athletic and urban streetwear. In North America, the line will be introduced at Opening Ceremony’s New York and Los Angeles stores on April 15, as well as online at openingceremony.com. Distribution will then be expanded to calvinklein.com on May 15. The global image campaign, photographed by Alasdair McLellan and styled by Melanie Ward in New York City, will also feature male model Simon Nessman. The ads will have a combination of print, outdoor and digital components. The campaign was produced under the creative direction of Calvin Klein Inc.’s in-house ad agency and creative studio. “It was super fun,” said Jenner, in an interview Wednesday night. “It’s really exciting. Honestly, it has been my dream to be able to do something like that. Calvin Klein’s ad campaigns have always been so memorable.” To celebrate the new line, Calvin Klein Jeans and Opening Ceremony will jointly host an invitation-only, launch event on April 23 in Los Angeles. The global print and digital advertising campaign will break in May and will be supported by paid social media.
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