NEW YORK — The timing of the memorial service for John B. Fairchild, the legendary former chairman and editorial director of Fairchild Publications, has changed and it will now be held at 11 a.m. on April 27 at the Church of the Ascension at 36-38 Fifth Avenue at 10th Street. Fairchild died Feb. 27 at age 87. First as Paris bureau chief for his family’s newspaper Women’s Wear Daily and then as publisher of WWD and later chairman and editorial director of the entire company, he helped shape the modern fashion world by bringing designers out of the back rooms and turning them into household names, among them Oscar de la Renta and Bill Blass. He also championed Yves Saint Laurent throughout his career. Along the way he coined terms that are still used today: HotPants; Ladies Who Lunch; Nouvelle Society, and more. During his tenure, Fairchild also founded W and M magazines and wrote a typically biting column under the nom de plume the Countess Louise J. Esterhazy.
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